It's simple.

You click on the banner on the right, where we have linked up with Heart, who guarantee to have the cheapest prices on the Internet. Or register here.

Choose a name.

Pay online, securely, with a credit or debit card, and your new name is ready to use.

Then all you need to do is set up your e-mail redirection to any current address you are using. This might be your free Hotmail account.

The beauty of this system is that you can then give out your 'professional' e-mail address to clients, curators, prospective purchasers and, when they send you a message it is redirected to the address you use now. They never know it is going into your free Hotmail account, so it looks like you are taking yourself and your work seriously.

You can change your redirection at any time and as often as you need to, so let's say you change your free account to one with Gmail. Simply log into your domain name control panel, pop in the new redirection address and that's it.

When you are ready to promote your work with a web site, you can use this address as well, so make sure you choose one which reflects you, your work and your medium.

Name advice:

If your name is Fred Bloggs, then try registering www.fredbloggs.co.uk, or www.fredbloggs.com

If these are taken, try variations like www.fbloggs.co.uk, www.fred-bloggs.co.uk, or perhaps www.fredbloggsart.co.uk

Remember, once you register your name you can't change it, but you can have as many e-mail addresses as you like:

mail@fredbloggs.co.uk
catalogue@fredbloggs.co.uk
art@fredbloggs.co.uk
sales@fredbloggs.co.uk

Having your own personalised e-mail address (domain name) is simple, economical and can be set up in minutes.

Let's say you already have an e-mail address with Hotmail. This is convenient because it is free and you can access your mail from any computer with a web browser.

The problem is all the good names have already gone. Your free address might be fredtheman233@hotmail.com or smoulderingsally26@hotmail.com. Great for your mates, but completely the wrong image for a professional artist.

It says "free account" to everyone who sees it.

Take the opportunity and register your own, professional address now.

It is really important that you register your new e-mail address yourself. That way you own it and can control how it is used. Other people can register domains for you, but then they own the name and it can get very messy if you don't see 'eye to eye' with them in the future.